Polaroid Promo

Dick Richards is a pro who loves Polaroid in this 1971 promotional film.

"I really get a kick out of Polaroid..."

Meant to show off the latest from the photo pioneers at Polaroid, this short promotional training film has renowned photographer Dick Richards, showcasing cameras & equipment while sharing his thoughts on the brand's innovations. He demonstrates the use of Polaroid's newest models & features, and talks about what it's really like to use the equipment for shooting everyday photos.

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Footage provided by Periscope Film. (2020). *Polaroid Cameras 1971 Dealer Promo film "Focus 71" Model 320, Big Shot Instant Cameras 91004* [Video]. YouTube. https://www.youtube.com/watch?v=kw5aGe_K6Jg